Professor, Graduate School of Humanities and Sociology

University of Tokyo
Tokyo, Japan


M.A. (University of Tokyo); Ph.D. (University of Tokyo),
Tokyo, Japan

Institutional Affiliations

Professor, University of Tokyo


Dr. Susumu Yamaguchi has been working in the area of cross-cultural and social psychology. His research focuses on indigenous aspects of Japanese such as amae.

He is also interested in control orientations and implicit and explicit attitudes toward the self. He is one of the founders and former presidents of the Asian Association of Social Psychology.

Research Interests

  • Indigenous psychology of amae
  • Implicit and explicit attitudes toward the self
  • Control orientations

Selected Publications

Yamaguchi, S., Greenwald, A. G., Banaji, M. R., Murakami, F., Chen, D., Shiomura, K. et al. (2007). Apparent Universality of Positive Implicit Self-Esteem. Psychological Science., 18, 498-500.

Yamaguchi, S., Lin, C., & Aoki, S. (2006). Self-esteem in cultural context: The case of the Japanese. In Q. Jing, M. R. Rosenzweig, G. d’Ydewalle, H. Zhang, Chen Hsuan-Chih & K. Z. Zhang (Eds.), Progress in psychological science around the world, Vol. 2.: Social and applied issues. (pp. 319-330). New York: Psychology Press.

Yamaguchi, S., & Ariizumi, Y. (2006). Close Interpersonal Relationships among Japanese: Amae as Distinguished from Attachment and Dependence. In Indigenous and cultural psychology: Understanding people in context. (pp. 163-174). New York, NY: Springer Science and Business Media.

Yamaguchi, S., Gelfand, M., Ohashi, M. M., & Zemba, Y. (2005). The cultural psychology of control: Illusions of personal versus collective control in the United States and Japan. Journal of Cross-Cultural Psychology, 36, 750-761.

Yamaguchi, S. (2004). Further clarification of the concept of amae in relation to attachment and dependence. Human Development, 47, 28-33.

Yamaguchi, S. (2001). Culture and control orientations. In D. Matsumoto (Ed.), The handbook of culture and psychology (pp. 223-243). New York: Oxford University Press.

Yamaguchi, S. (1998). Biased risk perception among Japanese: Illusion of interdependence among risk companions. Asian Journal of Social Psychology, 1, 117-131.